We have 14 years of history in the same location at the heart of downtown Iowa City. First, as Treasures, then as Many Facets, and now as Bella Joli.

We started out as Many Facets back in February of 2001. In 2006, in celebration of our 5th anniversary, we remodeled and held a re-naming the store contest. Karen Napolitano, a local attorney, won the contest and our store changed its name shortly afterward.

Our name is a mixture of two languages: "Bella" means "beautiful" in Italian and "Joli" means "pretty" or "beautiful" in French. The idea is that our unique jewelry and gift items make your home, your loved one, and/or you look and feel beautiful.

One of our mottoes is: "It's not just a store, it's an experience!"

The other is: "Because she's too extraordinary for ordinary!"

We believe both so strongly, that we will do whatever we can to ensure that the time you spend with us will be amazing, enlightening, and fun!